Finbar's Challenge Submission #7

By Finbar O'Hanlon ( Melbourne Australia) Fri Feb 3rd of Feb PST 4:38:10 PM

Super Highway

Another analogy for Linius is a Highway Superhighway or Freeway.

Linius simplifies the workflow and Management of content and removes processes in getting content from the content owner to the consumers device
Just like a Highway removes the need to travel on multip[le roads to get to a certain destination.
In this case Linius could be described as a Highway or Freeway

Let me explain

The workflow of online digital video is very complicated and requires a lot of steps in getting the content from the origin (source) to your device
one such scenario of workflow follows

Asset Creation

Capture -> Edit -> Grade -> Output -> Recompress

Present to Catalog -> Tag the content -> File Conversion -> Transcoding

Multi upload -> Content Management System ->User Moderation -> Channel Creation -> Ad Serving ->Permission Settings ->Billing and Accounts Setting

Browser Video Players -> Podcast ->RSS Feeds ->Download Manager ->Media Players

Now think of all these workflow items as Major roads (bold ) and streets in normal highlighting
e.g. Asset Creation (Major Road) capture (street)

If I were a GPS and I wanted to plot a route from Asset Creation to Delivery it would look something like

  • Asset Creation 10 miles
  • Capture 2 miles
  • Edit 4 miles
  • Grade 2 miles
  • Output 1 mile
  • Recompress 2 Miles
  • Ingestion 3 miles
  • Present to catalog 4 miles
  • Tag Content 2 miles
  • File Conversion 3 miles
  • Transcoding 3 miles
  • Management 2 miles

Well Linius simplifies the workflow of content it would look something like

  • Asset creation 10 miles
  • Discover 1 mile
  • ingest 1 mile
  • Detect 1 mile
  • Deliver 1 mile

Thats it

So I think Linius is a great example of a Superhighway whilst you can get on the Superhighway at the beginning and end
and use the full benefits of the freeway ( miss all of the other roads required to get from Asset creation to delivery)
The Linius Superhighway has multiple on and off ramps which allow you to bypass only certain roads (e.g. eliminate transcoding to a multitude of devices)
With Linius the Workflow and management is simplified so business can evolve to deliver a next generation of video products to their customers.


Finbar's Challenge Submission #6

By Peter Budd ( Melbourne Australia) Fri Feb 3rd of Feb PST 1:20:21 PM

Swiss Army Knife

" Just as the company behind the versatile Swiss Army Knife simplifies and enables the lives of millions of people in many different occupations and markets
around the world so too Linius helps different people in different markets simplify and enable the optimisation of the work flow and management
systems behind the world-wide video eco system"

Finbar's Challenge Submission #5

By Dan Thompson ( Melbourne Australia) Mon 30th of Jan PST 12:12:08 PM


As an analogy for Linius, I think of myself as a consumer of food.
I have an appetite for all food (
videos and advertisements that are relevant to me).
Accordingly I can eat some food but not all food due to various growing conditions, environmental factors, availability
(players, proprietary software, platforms, device incompatibility etc) and so on.
If I want a specific type of food and cannot have that then I become frustrated especially if there are all sorts of foods around me but nothing I want to eat
(loads of TV channels or content types but nothing to watch)
So from that perspective. I think of a video as a silo full of one type food/seed. As with all seeds they have specific farming conditions required for growth.
Linius extracts the DNA of one of the seeds in the silo and stores this DNA information in our DNA repository.
When a farmer wants to grow a crop or any combination of crops based on my food needs, Linius provides the DNA to the farmer and builds a new super seed. The Super seed could be one type of crop or multiple types of crops from many silos all in the one seed.
This super seed grows any crop as requested by me in any farming conditions. Linius plants the super seed and it instantaneously turns into super crop in any conditions as opposed to planting an entire silo of seeds to grow a crop or planting silos of seeds that wont grow in certain growing conditions thereby feeding me with whatever food I want, whenever I want and in real time. 


Hi All 

I Just landed in Los Angeles and had a fantastic day
Its late and I am a little tired but i had to get this out to switch my brain into sleep mode.
As you know by now my blogs contain all sorts of things including business and trips inside my head to see how my brain works.
Well Today I want to bring up something that i keep getting asked about in one form or another

How do I do what I do? and more importantly what do I do?
Am I a technology guy , a CEO, musician, music producer, teacher, ?
Well yes i suppose I am but to be honest I am everything, and By Everything I am who myself wants me to be.
But to do tis you have to find out who you are and trust me this is not easy and I am not even sure if I have fully 
But I know one thing I lead a fulfilled life and because of it magical things happen.
Sounds like a fairytale but it's totally true
I mix with the biggest celebs in the world and they are my friends not on a party level but on a creative level.
If I try and explain who I am  people they do not understand because people are programmed to associate people with their image and put that person in a box.
That's the advantage I am who I am and true to myself.

I believe deep down we all want something to believe in, something that inspires us, but I also believe a lot of people don't know who they are.
We seem to be programmed to believe the most important things in life are owning a house, having a great job with a big title, being rich what car you drive 
not to mention what school and brands you wear.

If you are really interested in this stuff check this documentary out. Its on youtube free and is totally amazing
great food for the brain "the century of self"

How do we find something to believe in something that inspires us. how do we become fulfilled
Well Fulfilled is a great word but the trouble is  finding it. By finding it I mean, moving beyond a dictionary and finding the source of that fulfilment within.

I am not a doctor, scientist or anything really but people continually ask me where i get my energy from? 
If I honestly had an answer it would be because I am inspired.
Work is not a word I totally understand because I always do what i want to and love to.

We are so programmed that we believe
We have to go to college to get a great job (that is not true at all, my friend Bam Margera left high school to follow his dream of being a pro skateboarder
he did that and much much more.
I never went past high school but I spent all my time, through my whole life doing what I like and not compromising that.
Funny thing is I have always been happy.
I have had really low time like everyone else but at least I am responsible for my own life and I strive to make sure I empower those around me.

My formula 
1: drive comes from 2:  inspiration which leads to a 3: a fulfilled life

I often get asked how do i find inspiration
Its a hard one to answer but here goes
Inspiration comes about because of change or seeing the possibility of change.  
If you always do the same things, this will be either minimal or non-existent.  
You must search out and have new experiences in order to find inspiration.  
This works by seeing new places or people that can inspire you.  

3 tips that I use to get inspiration

A For one week Do not watch any television except documentaries, no reality TV, news nothing (Documentaries are great brain food and expand you mind)
B This week, any time you have a problem (with anything) regardless of the size of the disaster, don't complain, try to think of the positive effect of the problem ( even if its wrong)
   you are training your mind to challenge your programming, to grow, expand and be positive.
Here is a good question how do you know something is wrong? is it because someone told you maybe everyone told you it was wrong.
Does that make it wrong that people have told you it was wrong. If you said i know it was wrong. Well how do you know.
Everything we know is based on history. History is wrong all the time.
C Wake up and first thing think of 20 things you are grateful for. Start your day in a good mindset
  how often do we hear about the importance of breakfast. How often do we hear about starting the day in a good headspace.
  A lot of people wake up rush around, start worrying about their upcoming day, what clothes to wear, who's dropping off the kids
  they turn on the news ( which is all bad news) then eat either (a healthy breakfast because it is good for you) or rush or skip breakfast because there is not time.

This is not the way to be inspired and fulfilled.  It is 12:19 am in LA 3:19 new york and I have to be up in a few hours But i love it i am inspired.

I could go on and on but even inspiration needs sleep.

Finbar's Challenge Submission #4

By Peter La Fontaine ( Bali Indonesia) Fri 27th of Jan PST 12:12:08 PM

Remember KISS (Keep It Simple )
1) You know how flash doesn't work on an iphone?  with Linus it will
2) Imagine being able to stop, pause then play the SAME  video on your mac, iphone, windows mobile, xbox, internet connected TV in fact any device with a browser from anywhere in the world from a single file?
3) What's the problem with all of the following technologies;
YouTube (Short form content, one format I have to find stuff)
DVD - YOU NEED the disk, disks get scratched, won't play on my other devices

The Movies - (Ticket and food pricing expensive especially if you are a family, not convenient
Iphone (small screen hard to navigate selection then bandwidth is an issue and costs of data)

Bottom Line there is no STANDARD
Linius unblocks the world of multiple standards by automatically translating the file

4) Say you like surfing, what if you had your own personal video assistant that could search the internet for all of the video content on surfing then imagine your video assistant is able to play that video back to you know matter where you are or what device you're using?
5) Linus I want that video now,is the personal language translator and butler.

Finbar's Challenge Submission #3

By Tim Lapham ( Melbourne Australia ) Fri 27th of Jan PST 12:12:08 PM

"Linius is an Australian company leading a global revolution in the playback of digital video, anywhere, anytime and on any device."
In an Analogy

Linius is the concierge of video.

from Wikipedia

The concierge may, for instance, keep the mail of absented dwellers; be entrusted with the apartment keys to deal with emergencies when residents are absent, provide information to residents and guests, provide access control, enforce rules, and act as a go-between for residents and management when management is not on-site

Finbar's Challenge Submission #2

By Rajneesh Sonji ( Noida India ) Thursday 26th of Jan EST 11:05:12 PM

Linius provides so many advantages that single analogy cannot justify all
that linius stands for.

I would equate it to "auction-house" which collect artifacts from multiple
places, gather all the artifacts at its "auction-place", sell those
artifacts to highest bidder.

it has flows -
1. cost involve in transporting paintings from multiple location (dealing
with multiple video-content owners with varying licensing)

2. wastage since many artifacts go unsold needs to be returned (will
transcode and format many content which will not be sold)

3. original owner may be concerned of the security and handling damage
(big studios may not provide content to small aggregator)

4. owner may be concerned that he may not get full price of artifact
(aggregator may not report the actual users of the content)

5. impossible to deal with thousands of artifacts at any given instance.
(small time content aggregator are out of the business)

Now instead of "actual artifact" if they only use "photograph (vStub)" it
just solves all the issue

1. zero cost transport (needs very small server rooms to just need to
store vStub)
2. no handling cost (no transcoding needed)
3. no security concern (only vStub)
4. full price (since content will always shipped to user from content
owners premise or its trusted locations)
5. small cost of setting business (virtually any one with some rented
servers and content deals can become aggregator)

so i think linius democratise and personalise the content distribution
business, and create value for everyone in the chain not by redistribution
of pricing-power buy by creating efficiency

linius reduce wastage on
1. transcoding/
2. customising
3. licensing deals
4. multiple content copy

Finbar's Challenge Submission #1

By Finbar O'Hanlon ( New York USA ) Wed 25th of Jan EST 1:08:05 AM

"think of a single video as an electric cord or cable, 
a cord or cable that has a plug on the end to suit a certian country (player type) 
Linius takes a photo of the wire inside each each cord or cable (the video DNA reference), and stores it in a database so rather than storing physical cords which could be hundreds of feet long x thousand of physical items to inventory we store a single photo. (virtual asset)
When someone want to buy a specific cord for a specific country or voltage (request from device) 
Linius assembles multiple photos of wires (references) from multiple cords or cables (multiple videos) into a new photo ( virtual file) of a single combined strand of wires (reference to multiple videos).
Ok if your still with me this is where the real magic happens
Linius "on the fly" tailor makes a new wire or cord wrapper (black plastic shield)
with the right plug on the end (country), 
delivers it to the wall socket it fits and correct voltage (built for a specific device)
then inserts the new photo of wires (virtual file)  
consisting of multiple wires (multiple Video DNA chunks) 
as the same time the electricity begins to flow without affecting the delivery of video. (on the fly)

IF you said this was possible with an electric cord I would say impossible

Living In the Moment

Today I have been running around making sure we have got on top of the tasks and processes here in the US before I depart for LA and Australia on friday.
It's interesting we as a business have a company that spans Asia, Australia and the United States.

In all this multitasking today I had to remember to live in the moment, not worry about the future or the past

For me Living in the moment is a really hard thing to do it's virtually impossible all of the time 
but when I practice it the path becomes clearer, and things that are outside of my control are recognised
and let go rather than taking energy from a source that has a daily limit.

By removing the clutter caused by focusing on the past and future, and focusing on living in the moment

It clears a path that let's me focus on what I am inspired to do.
When I am inspired other people are inspired and so on and so on.

People often ask me how I work the hours I do, then on the flip side they say "I wish i could do what you do"

Well its simple you can do what I do.
Just get inspired

To be inspired for me at least I have to be free from the clutter in my headsIf

I believe if we are not careful our days can often pass us by while our minds are elsewhere, or we can channel so much energy into negativity or into things we cant control.

I believe we have a daily amount of power when we wake and we decide who we give that power to.

It is important to me to make sure that power goes to the places that are most important.
I'm sure we all know what it feels like to run on empty, like a car when you are running on empty
stress and anxiety raise their heads.
How often have you eaten a meal and not really tasted it, or completed a chore or drove to work without really thinking about it?

Living in the moment does not mean dont plan or set goals

I often ask people what is their motivation, what is it that inspires them, what are their goals.
So often I hear "I don't know"
To me this life we lead is very precious and we all have the capability to steer it in any direction.
Without goals it is like 2 football teams running around a field without an goals.

have a great day



Great Quotes and Kelly Cutrone

I had a great holiday with Jackie in town but besides family and friends I was guided
to connect with the author Kelly Cutrone.
I don't really read books not unless they are technical manuals, coding concepts or 
brain matter of good and positive nature but I was drawn to read a book that she wrote called 
Normal gets you Nowhere.
Wow what a great book

I just wanted to share with you a couple of quotes because they still resonate with me today
I hope you will like them as much as I did.

Quote 1

" I'm not going to change the way I look or the way I feel to conform to anything.
I've always been a freak. So I've been a freak all my life and I have to live with that, you know.
I'm one of those people"
-- John Lennon

Quote 2

"I was always fascinated by people who are considered completely normal, because I find them the weirdest of all".
-- Johnny Depp

Quote 3 (shortened)

Do not simply believe what you hear just because you have heard it for a long time
Do not follow tradition blindly merely because it has been practiced like that for generations
Do not be quick to listen to rumours
Do not be fooled by outward appearances
Do not hold onto any view of idea just because you are comfortable with it
You should go beyond opinion and belief
You can rightly reject anything which when accepted, practiced, and perfected leads to more aversion, more craving and more delusion.
Conversely, you can rightly accept anything which when accepted and practiced leads to unconditional love, contentment and wisdom.These things allow you 
time to develop a happy and eaceful mind.
This should be the criteria on wat is and what is not the truth.

From the Kalama Sutta "The Buddha"

Great words from great minds
Let them infuse your mind and empower your day
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